Systems and methods for managing secure sharing of online advertising data

ABSTRACT

Systems and methods are disclosed for managing online advertising data secure sharing. One method includes receiving, at a server, a request for proprietary data from a data consumer, the request including a data consumer identifier; retrieving, from a database of proprietary data, proprietary data based on the request; determining, by the server, whether the retrieved proprietary data is at least one of: designated to be processed and designated to have privileges set; processing, by the server, the proprietary data when the server determines the proprietary data is designated to be processed; setting one or more privileges to the proprietary data using the certificate associated with the data consumer identifier when the server determines the proprietary data is designated to have privileges set; encrypting the proprietary data using the certificate associated with the data consumer identifier; and transmitting the encrypted proprietary data to the data consumer.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority under 35 U.S.C. § 119(e) to U.S.Provisional Application No. 62/018,118, filed on Jun. 27, 2014, entitled“Systems and Methods for Managing Sharing of Online Advertising Data,”and the contents of the foregoing application are incorporated herein byreference in their entirety.

TECHNICAL FIELD

Various embodiments of the present disclosure relate generally tosecurely controlling access to and use of online advertising data amongcomputer systems over an electronic network. More specifically,particular embodiments of the present disclosure relate to systems andmethods for managing secure sharing of online advertising data.

BACKGROUND

Companies, universities, governments, and other operators of networkservices own or generate proprietary data from various of theirrespective online systems. This proprietary data may include onlineadvertising data and other forms of user data. Non-identifiable userdata, which is user data that does not disclose the user from which thedata is generated, is a valuable commodity in the online marketingfield. This non-identifiable user data, however, is not easily traded orshared between the data owners (many of whom would like to sell or tradetheir proprietary data) and data consumers (many of whom would like tobuy or trade the propriety data of data owners). Data owners may want tocontrol the use of their proprietary data, and may want to ensure thatthe proprietary data is securely shared with data consumers. However,data owners have not been able to ensure the integrity of theirproprietary data when shared under conventional methods and systems.Further, due to privacy concerns, a data owner may not be able to sharetheir proprietary data because it may contain identifiable user data, towhich the data owner may wish to restrict access. Traditionally, dataowners have not been able to share their proprietary data in a way thatensures such information is securely shared among parties.

Accordingly, a need exists for systems and methods for managingproprietary data, such as online advertising data, and securely sharingsuch data in a secure manner. More specifically, a need exists forsystems and methods for allowing a more liquid marketplace in the securetrading and secure sharing of online advertising data while preservingdata integrity and adhering to industry privacy standards.

SUMMARY OF THE DISCLOSURE

According to certain embodiments, methods are disclosed for managingonline advertising data secure sharing. One method includes: formanaging online advertising data secure sharing, the method including:receiving, at a server, a request for proprietary data from a dataconsumer, the request including a data consumer identifier; retrieving,from a database of proprietary data, proprietary data based on therequest; determining, by the server, whether the retrieved proprietarydata is at least one of: designated to be processed and designated tohave privileges set; processing, by the server, the proprietary datawhen the server determines the proprietary data is designated to beprocessed; setting one or more privileges to the proprietary data usingthe certificate associated with the data consumer identifier when theserver determines the proprietary data is designated to have privilegesset; encrypting the proprietary data using the certificate associatedwith the data consumer identifier; and transmitting the encryptedproprietary data to the data consumer.

According to certain embodiments, systems are disclosed for managingonline advertising data secure sharing. One system includes a datastorage device storing instructions for securely managing onlineadvertising data sharing; and a processor configured to execute theinstructions to perform a method managing online advertising data securesharing, the method including: receiving a request for proprietary datafrom a data consumer, the request including a data consumer identifier;retrieving, from a database of proprietary data, proprietary data basedon the request; determining whether the retrieved proprietary data is atleast one of: designated to be processed and designated to haveprivileges set; processing the proprietary data when the serverdetermines the proprietary data is designated to be processed; settingone or more privileges to the proprietary data using the certificateassociated with the data consumer identifier when the server determinesthe proprietary data is designated to have privileges set; encryptingthe proprietary data using the certificate associated with the dataconsumer identifier; and transmitting the encrypted proprietary data tothe data consumer.

According to certain embodiments, non-transitory computer-readable mediastoring instructions that, when executed by a computer, cause thecomputer to perform a method for managing online advertising data securesharing are disclosed. One computer-readable medium includes: receiving,at a server, a request for proprietary data from a data consumer, therequest including a data consumer identifier; retrieving, from adatabase of proprietary data, proprietary data based on the request;determining, by the server, whether the retrieved proprietary data is atleast one of: designated to be processed and designated to haveprivileges set; processing, by the server, the proprietary data when theserver determines the proprietary data is designated to be processed;setting one or more privileges to the proprietary data using thecertificate associated with the data consumer identifier when the serverdetermines the proprietary data is designated to have privileges set;encrypting the proprietary data using the certificate associated withthe data consumer identifier; and transmitting the encrypted proprietarydata to the data consumer.

Additional objects and advantages of the disclosed embodiments will beset forth in part in the description that follows, and in part will beapparent from the description, or may be learned by practice of thedisclosed embodiments. The objects and advantages of the disclosedembodiments will be realized and attained by means of the elements andcombinations particularly pointed out in the appended claims.

It is to be understood that both the foregoing general description andthe following detailed description are exemplary and explanatory onlyand are not restrictive of the disclosed embodiments, as claimed.

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawings, which are incorporated in and constitute apart of this specification, illustrate various exemplary embodiments andtogether with the description, serve to explain the principles of thedisclosed embodiments.

FIGS. 1A and 1B are diagrams of a system and environment in which dataowners may manage proprietary data sharing with data consumers using aDRM system according to embodiments of the present disclosure;

FIG. 2 is a flow diagram of a method in which data owners may shareproprietary data with data consumers using a DRM system according toembodiments of the present disclosure; and

FIG. 3 is a simplified functional block diagram of a computer that maybe configured as a device or server for executing the method of FIG. 2,according to exemplary embodiments of the present disclosure.

DESCRIPTION OF THE EMBODIMENTS

Reference will now be made in detail to the exemplary embodiments of thedisclosure, examples of which are illustrated in the accompanyingdrawings. Wherever possible, the same reference numbers will be usedthroughout the drawings to refer to the same or like parts.

In one embodiment of the disclosure, systems and methods are describedthat enable the creation and management of encryption and access rightsto proprietary data, such as online advertising data. The proprietarydata may be generated and/or stored by one or more data owners includingdata brokers, Internet advertisers, data management platform (“DMP”)services, and/or any other industry that generates and/or storesproprietary data. These data owners acquire, generate, store, and/or usevast amounts of proprietary data that relates to users, such as Internetusers who view and interact with online advertisements. The data ownermay wish to sell, lease, and/or share its proprietary data with dataconsumers, which may include other data owners, data brokers, Internetadvertisers, DMP services, and/or other industries that generate and/orstore proprietary data.

A data consumer that may want to access the data of the data owner maybe a reporting service. A reporting service may access the data owner'sdata for providing reports. For example, the reporting service may be aserver-based reporting platform that provides comprehensive reportingfunctionality for a variety of data sources. The reporting service maycreate, manage, and deliver reports, and application program interfaces(“APIs”) that allows customers and/or other data consumers to integrateand/or extend data of the data owner and report processing in customapplications.

A data consumer may also be an impression bidder that may want access tothe data of the data owner in order to determine whether to buy anadvertising space. An impression bidder may access the data owner's datato provide real-time decision making for matching a user to segmentbased for an advertisement. For example, with real-time bidding andreal-time access to the data owner's data, an impression bidder may usethe data owner's data and bid on an impression, which if the bid isaccepted, the impression bidder's advertisement may be displayed to theuser.

When a data consumer is a data management platform (“DMP”) service, theDMP service may access the data owner's data to synchronize user relateddata of the DMP service with user related data of the data owner. Aftersynchronization, the DMP service may use the data for reporting,decision making, and/or for marketing/advertising decisions.

In order to control access to the proprietary data, the systems andmethods disclosed herein may allow data owners to restrict access totheir proprietary data and/or to revoke access to their proprietary dataremotely with or without communication with the data consumer. Thesystems and methods also may allow for the secure transmission ofproprietary data from the data owner to the data consumer. Theseabilities may allow the data owner to retain control options, and allowthe data owner to leverage the proprietary data in a “privacy-friendly”manner.

A data consumer that wishes to have access to the proprietary data mayregister with a digital rights management (“DRM”) system. The DRM systemmay be a system operated by the data owner and/or a third party. The DRMsystem may be used by one or more data owners to authenticate the dataconsumer. The DRM system may be used to obtain a digital certificate forencryption and/or decryption of proprietary data and/or may be used toprovide secure communication between the data consumer and the dataowner. Through the use of a DRM system, a data owner may be able tomaintain control of its proprietary data and securely encrypt theproprietary data to be transferred to the data consumer. In anembodiment of the present disclosure, the DRM system may use Public KeyInfrastructure (“PKI”) and may leverage a secure data transfer throughan application programming interface (“API”). The DRM system may includean Extensible Markup Language (“XML”) Key Management Specification(“XKMS”) that allows for management of access to be stored centrally,and that allows for the encryption and/or decryption of data messagesthat are sent between the data owner and data consumer.

Once a data consumer has registered with the DRM system, the dataconsumer may send requests for proprietary data to the data owner usingthe digital certificate. As discussed below, the proprietary datarequested may then be processed, encrypted, and/or packaged to controlthe access to the proprietary data. The data owner, through its serveror through a connection to the DRM server, may process and encrypt theproprietary data. The data owner may then have the encrypted proprietarydata sent to the data consumer and/or allow the data consumer to accessthe encrypted proprietary data through a web-interface and/or anapplication on a system of the data consumer.

The digital certificate provided by the DRM system may be set to includeprivilege rights that are associated with the proprietary data. Theprivilege rights may set restrictions on how the proprietary data may beused, such as for analytical purposes only, and may be set to allow thedata consumer to only view the proprietary data. Other privileges may beset to, e.g., restrict how long access to the proprietary data isallowed. Additionally, the privilege rights may be set to have norestrictions to the proprietary data, if desired. When a data consumermakes a request for proprietary data to have no restrictions set, a dataowner may send the requested proprietary data in encrypted form to thedata consumer. The data consumer may then decrypt the proprietary datawith the certificate from the DRM system, and may retain a copy of theproprietary data without any restrictions.

The data owner may provide various privileges to the DRM system for eachof data consumer and for each of a data consumer's partner, such ascustomers and/or business associates of the data consumer. The dataowner may add and/or remove any privileges from data consumers and theirpartners in real-time. Additionally, the data owner may set time-rangesfor access to their proprietary data based one or more factors, such asa length of a data consumer's advertising campaign and/or any otherparameters for automated privilege granting and removing.

The service and privilege rights may also be set to one or more of:restricting access time to the proprietary data; restricting theproprietary data type/format; restricting the proprietary data to onlybe aggregated and/or processed data; and/or revoking access to the dataunder predefined conditions.

One example of a service/privilege that may be set by the data ownerthrough the DRM system may be to set aggregations for analytics when adata consumer is, for example, a reporting service. If the data consumeris a reporting service, the certificate with the proprietary data fromthe DRM system may have the access to the proprietary data limited toaggregate form. A data consumer may then have access to certain tableand/or list of the data of the data owner.

When a data consumer is an impression bidder, the impression bidder maywant access to the user related data of the data owner in order todetermine whether to buy an advertising space for targetingadvertisements. The user related data may provide more accuracy indetermining whether to place a bid for an advertising space. Since theuser related data may be more specific than aggregated data, access tothe data of the data owner may be limited to one or more transactionsand/or for a limited time period. For example, the data of the dataowner may only be made available to the data consumer for a singletransaction by setting the service and privilege rights of the digitalcertificate to work for a single transaction. Additionally, and/oralternatively, the service and privilege rights of the digitalcertificate may be set to revoke access to the data owner's data after apredetermined period of time.

If a data consumer's certificate allows for access to user related datafor bidding and/or decision making, i.e., the data consumer is animpression bidder, then the data owner's certificate may includesettings with targeting parameters to pass into data owner's system. Thedata owner may then transmit encrypted data to the data consumer thatcontains the targeting parameters requested by the data consumer. Theencrypted data may then be decrypted when the DRM system receives theencrypted data from the data consumer and authentication and/orpermission from the data owner to allow the decryption. A DRM systemand/or the data owner may remove the privilege and/or additional accessto the encrypted data.

When a data consumer is a data management platform (“DMP”) service, theDMP service may access the data owner's data to synchronize user relateddata of the DMP service with user related data of the data owner. TheDMP service may request to synchronize their user related data with thedata of the data owner. The data owner may receive an encrypted set ofdata from the data owner. The encrypted data may then be decrypted whenthe DRM system receives the encrypted data from the DMP service, andauthentication and/or permission from the data owner to allow thedecryption.

For example, a DMP service may be able to synchronize their user relateddata with user related data of the data owner. The DMP service may beable to determine which of their users are matched with the users of thedata owner. The DMP service may be able to access a hashed value for anaudience segment or a generic category name (such as, device informationand/or behavioral data) for a user from the data of data owner. When aDMP service attempts to share this data with another data consumer, theDMP service may synchronize their user related data with the dataconsumer. However, when the other data consumer attempts to access theuser related data of the data owner, the DRM system may receive arequest for permission to access the data of the data owner. The DRMsystem may then request authentication and/or permission from the dataowner to allow the access. The data owner may then elect to permit orprevent access to the other data consumer.

FIGS. 1A and 1B depict an online advertising data management system 100,according to an embodiment. A shown in FIG. 1A, the online advertisingdata management system 100 may generally include a digital rightsmanagement (“DRM”) system 105, a data owner system 150, and a dataconsumer system 180. The data consumer system 180 may submitauthentication and/or encryption registration requests to DRM system105. Upon authentication, the DRM system may then return a digitalcertificate to the data consumer system 180. The data consumer system180 may then submit encrypted requests for proprietary data to dataowner system 150. The data owner system 150 may then process and/orencrypt the proprietary data, and then transmit the encryptedproprietary data to the data consumer system 180.

FIG. 1B shows a more detailed embodiment of an online advertising datamanagement system 100, according to one embodiment. As shown in FIG. 1B,the DRM system 105 may include a DRM server 110, a consumer database115, a certificate database 120, and a DRM administration interface 125.The DRM server 110 may provide data consumers with digital certificatesfor securely accessing proprietary data, such as online advertisingdata, of data owners. The DRM server 110 may act as a clearinghouse forone or more data owner systems 150. The DRM system 105 may be a separatesystem, as shown in FIG. 1A, or the DRM system 105 may be a systemcontrolled by data consumer system 150, as shown in FIG. 1B.

The DRM system 105 may provide a web-based and/or application-based DRMencryption that enables a data consumer system 180 to encrypt requestsand decrypt responses. DRM system 105 may also allow data owner system150 to decrypt requests from the data consumer system 180, and encryptand/or package (e.g., encrypt, associate digital rights, and/or set dataconsumer privileges) the proprietary data of the data owner. Theproprietary data may include unformatted text, formatted text, audio,video, and/or images associated with one or more users. The encryptedand/or packaged proprietary data may be transmitted to the data consumerby the data owner system 150 and/or the DRM system 105. Additionally,the encrypted proprietary data may also be downloadable as one or morefiles and/or streamed to the data consumer from the data owner system150 and/or the DRM system 105.

The DRM system 105 may control and monitor a web-based and/or anapplication based encryption and/or decryption process, and may handlecertificate generation and/or issuance of the certificates. Certificatehandling may include delivering keys used by the data consumer system180 to access the encrypted and/or packaged proprietary data and mayinclude tracking the distribution of the encrypted and/or packagedproprietary data.

The DRM system 105 may include a certificate database 120 for storingcertificate-related information. The certificate-related information mayinclude key IDs, certificate seed keys, rights, privileges andconditions of certificates, and/or other attributes relating to thecertificates. As mentioned above, the DRM system 105 may also include aDRM administration interface 125, which may be a web-based interfaceand/or application-based interface that allows for certificatemanagement and/or controlling of encryption and/or decryption of theproprietary data. The DRM server 110 may be accessed through the DRMadministration interface 125, via a web-based interface and/or anapplication, and may provide an ability to package the proprietary dataand/or manage the rights and/or privileges associated with theproprietary data.

The DRM system 105 may include a consumer/owner database 115 for storingauthentication/registration information of data owners and dataconsumers. The consumer/owner database 115 may also be associated withthe certificate-related information in the certificate database 120 forthe respective data owner and data consumer.

The data owner system 150 may include a data owner server 155 and aproprietary data database 160 that may be used to store unencrypted andunpackaged proprietary data. The data owner server 155 may be used tohost encrypted and/or packaged proprietary data, which is encrypted andpackaged by DRM system 105 or data owner system 150, or may be used toencrypt and/or package proprietary data by using the certificate-relatedinformation provided by DRM service 105.

A data consumer system 180 may include a data consumer server 185. Thedata consumer server 185 may include a web-based interface and/or anapplication for accessing DRM system 105. The web-based interface and/orapplication may allow a data consumer to use the DRM system 105 via theDRM administration interface 125 and/or the one or more data ownersystems 150.

As mentioned above, the data owner server 155 may use an application toencrypt and package the proprietary data locally from thecertificate-related information provided by DRM system 105. Software maybe installed on the data owner server 155 to enable the encryption. Thesoftware may include code to encrypt and/or package the proprietary dataon data owner server 155 and/or include code that calls and runs aweb-based encryption and packager hosted by DRM server 110. Theweb-based interface and/or application may encrypt the proprietary dataand/or package the proprietary data.

FIG. 2 is a flowchart describing management of online advertisement datasharing through an encryption and/or packaging process 200 according toan embodiment. As shown in the flowchart, a data owner using data ownersystem 150 may receive a request for proprietary data at step 205, e.g.,from data consumer system 180. The request may be encrypted and mayinclude a data consumer identifier (“ID”). The data consumer ID may beprovided to the DRM system 105 to identify the data consumer making therequest by accessing the consumer/owner database 115 of DRM system 105.The DRM system 105 may be used by the data owner system 150 to identifythe data consumer ID via a request for a web-based- and/orapplication-based DRM decryption. The DRM system 105 may send theinformation to the data owner system 150, along withcertificated-related information stored in the certificates database 115to allow decryption of the request and/or encryption of the proprietarydata.

At step 210, the request may be decrypted by the data owner system 150using a web-based call to DRM system 105 and/or through an applicationon data owner server 155. Upon decryption, the proprietary data that hasbeen requested may be retrieved from proprietary user data database 160at step 215. At step 220, the data owner system 150 may determine theprivileges to be set and/or processing to be done on the proprietarydata based on the request received.

At step 225, the data owner system 150 may determine if the proprietarydata is to be processed. If the proprietary data to be sent to the dataconsumer is not to be processed, method 200 may proceed to step 235. Ifthe proprietary data is to be process, method 200 may proceed to step230, where the data owner server 155 processes the proprietary data.Processing the proprietary data may include producing aggregatedproprietary data, removing user-identifiable information, and/orprocessing the proprietary data into non-raw proprietary data. Afterprocessing, method 200 may proceed to step 235. During the processingoperation, the data owner system 150 may transmit corresponding statusinformation (e.g., starting, percent complete, finishing) to the dataconsumer system 180 until processing is complete. When all of theprocessing of the proprietary online advertising data is complete theprocessed proprietary data may be stored in a database (not shown) ofthe data owner system 150.

After the proprietary data has been processed or the data is not to beprocessed, the data owner system 150 may determine whether privilegesare to be set for the proprietary data. If the proprietary data to besent to the data consumer is not to have privileges set, method 200 mayproceed to step 245. If the proprietary data is to have privileges set,method 200 may proceed to step 240, where the data owner server 155 mayset the privileges for the proprietary data. The privilege rights maydefine restrictions on how the proprietary data may be used. Forexample, the privilege rights may be set to one or more of: restrictingaccess time to the proprietary data; restricting the proprietary datatype/format; restricting the proprietary data to view only; and/orrevoking access to the data under predefined conditions. After settingprivileges, method 200 may proceed to step 245.

At step 245, the data owner system 150 and/or the DRM 105 may encryptthe proprietary data. After the proprietary data is encrypted, theencrypted proprietary data may be transmitted to the data consumersystem 180.

The above-described system and method may support pre-delivery and/orpost-delivery of certificates. For pre-delivery, the certificate may bedelivered just before the request for proprietary data is sent. When thedata consumer system 180 requests proprietary data, the data ownersystem 150 may have the certificate-related information from DRM system105, and/or perform a check with DRM system 105 to ensure that thecertificate is still current.

Any of DRM server 110, data owner server 155, and/or data consumerserver 185 may include any type or combination of computing systems,such as handheld devices, personal computers, servers, clusteredcomputing machines, and/or cloud computing systems. In one embodiment,DRM server 110, data owner server 155, and/or data consumer server 185may be an assembly of hardware, including a memory, a central processingunit (“CPU”), and/or optionally a user interface. The memory may includeany type of RAM or ROM embodied in a physical storage medium, such asmagnetic storage including floppy disk, hard disk, or magnetic tape;semiconductor storage such as solid state disk (“SSD”) or flash memory;optical disc storage; or magneto-optical disc storage. The CPU mayinclude one or more processors for processing data according toinstructions stored in the memory. The functions of the processor may beprovided by a single dedicated processor or by a plurality ofprocessors. Moreover, the processor may include, without limitation,digital signal processor (“DSP”) hardware, or any other hardware capableof executing software. The user interface may include any type orcombination of input/output devices, such as a display monitor,touchpad, touchscreen, microphone, camera, keyboard, and/or mouse.

FIG. 3 is a simplified functional block diagram of a computer that maybe configured as a client, agent, or server for executing the method ofFIG. 2, according to exemplary an embodiment of the present disclosure.Specifically, in one embodiment, as shown in FIG. 3, any of DRM server110, data owner server 155, and/or data consumer server 185 may be anassembly of hardware 300 including, for example, a data communicationinterface 360 for packet data communication. The platform may alsoinclude a central processing unit (“CPU”) 320, in the form of one ormore processors, for executing program instructions. The platformtypically includes an internal communication bus 310, program storage,and data storage for various data files to be processed and/orcommunicated by the platform such as ROM 330 and RAM 340, although thesystem 300 often receives programming and data via networkcommunications 370. The server 300 also may include input and outputports 350 to connect with input and output devices such as keyboards,mice, touchscreens, monitors, displays, etc. Of course, the variousserver functions may be implemented in a distributed fashion on a numberof similar platforms, to distribute the processing load. Alternatively,the servers may be implemented by appropriate programming of onecomputer hardware platform.

Program aspects of the technology may be thought of as “products” or“articles of manufacture” typically in the form of executable codeand/or associated data that is carried on or embodied in a type ofmachine-readable medium. “Storage” type media include any or all of thetangible memory of the computers, processors or the like, or associatedmodules thereof, such as various semiconductor memories, tape drives,disk drives and the like, which may provide non-transitory storage atany time for the software programming. All or portions of the softwaremay at times be communicated through the Internet or various othertelecommunication networks. Such communications, for example, may enableloading of the software from one computer or processor into another, forexample, from a management server or host computer of the mobilecommunication network into the computer platform of a server and/or froma server to the mobile device. Thus, another type of media that may bearthe software elements includes optical, electrical and electromagneticwaves, such as used across physical interfaces between local devices,through wired and optical landline networks and over various air-links.The physical elements that carry such waves, such as wired or wirelesslinks, optical links, or the like, also may be considered as mediabearing the software. As used herein, unless restricted tonon-transitory, tangible “storage” media, terms such as computer ormachine “readable medium” refer to any medium that participates inproviding instructions to a processor for execution.

While the presently disclosed sharing application, methods, devices, andsystems are described with exemplary reference to mobile applicationsand to transmitting HTTP data, it should be appreciated that thepresently disclosed embodiments may be applicable to any environment,such as a desktop or laptop computer, an automobile entertainmentsystem, a home entertainment system, etc. Also, the presently disclosedembodiments may be applicable to any type of Internet protocol that isequivalent or successor to HTTP.

Other embodiments of the disclosure will be apparent to those skilled inthe art from consideration of the specification and practice of theinvention disclosed herein. It is intended that the specification andexamples be considered as exemplary only, with a true scope and spiritof the invention being indicated by the following claims.

What is claimed is:
 1. A method for managing secure sharing ofproprietary online user behavior data, the method including: receiving,at a server, a privilege associated with a data consumer, the privilegecorresponding to an access level for the data consumer to theproprietary online user behavior data, the privilege including a dataconsumer identifier associated with the data consumer; receiving, at theserver, a request for at least a portion of the proprietary online userbehavior data from the data consumer, the request including the dataconsumer identifier; determining, by the server, whether the proprietaryonline user behavior data is at least one of: designated to be providedprocessed, designated to be provided unprocessed, and/or designated tohave privileges set; upon determining that the proprietary online userbehavior data is designated to be provided processed or designated to beprovided unprocessed, retrieving, from a database of proprietary data,the proprietary online user behavior data based on the request; upondetermining the proprietary online user behavior data is designated tobe provided processed, removing user-identifiable information from theproprietary online user behavior data, and applying data aggregationprocessing to the proprietary online user behavior data to convert theproprietary online user behavior data to non-user-identifiableaggregated metadata; upon determining the proprietary online userbehavior data is to be provided unprocessed, preparing to provide theproprietary online user behavior data unprocessed; upon determining theproprietary online user behavior data is designated to have privilegesset, setting one or more privileges to the proprietary online userbehavior data using a certificate associated with the data consumeridentifier, the one or more privileges comprising a duration of dataaccessibility, and/or a data access revocation condition; encrypting theproprietary online user behavior data using the certificate associatedwith the data consumer identifier; and providing the encryptedproprietary online user behavior data to the data consumer.
 2. Themethod of claim 1, wherein the data consumer is at least one of a dataowner, a data broker, an Internet advertiser, reporting service, animpression bidder, and a data management platform service.
 3. The methodof claim 1, further comprising: receiving, from a digital rightsmanagement system, an authentication request, the authentication requestrequesting allowance to access the encrypted proprietary online userbehavior data from the data consumer.
 4. The method of claim 3, furthercomprising: determining, by the server, whether to allow access to theencrypted proprietary online user behavior data; and transmitting, tothe digital rights management system, a result of the determination ofwhether to allow access to the encrypted proprietary online userbehavior data.
 5. The method of claim 1, further comprising: decryptingthe request using the certificate associated with the data consumeridentifier, wherein the retrieving, from the database of proprietarydata, the proprietary online user behavior data is based on thedecrypted request.
 6. The method of claim 1, wherein the encrypting theproprietary online user behavior data using the certificate associatedwith the data consumer identifier includes: transmitting, to a digitalrights management platform, the proprietary online user behavior dataand the certificate associated with the data consumer identifier; andreceiving, from the digital rights management platform, the encryptedproprietary online user behavior data.
 7. A system for managing securesharing of proprietary online user behavior data, the system including:a data storage device storing instructions; and a processor configuredto execute the instructions to perform a method, the method including:receiving, at a server, a privilege associated with a data consumer, theprivilege corresponding to an access level for the data consumer to theproprietary online user behavior data, the privilege including a dataconsumer identifier associated with the data consumer; receiving, at theserver, a request for at least a portion of the proprietary online userbehavior data from the data consumer, the request including the dataconsumer identifier; determining, by the server, whether the proprietaryonline user behavior data is at least one of; designated to be providedprocessed, designated to be provided unprocessed, and/or designated tohave privileges set; upon determining that the proprietary online userbehavior data is designated to be provided processed or designated to beprovided unprocessed, retrieving, from a database of proprietary data,the proprietary online user behavior data based on the request; upondetermining the proprietary online user behavior data is designated tobe provided processed, removing user-identifiable information from theproprietary online user behavior data, and applying data aggregationprocessing to the proprietary online user behavior data to convert theproprietary online user behavior data to non-user-identifiableaggregated metadata; upon determining the proprietary online userbehavior data is to be provided unprocessed, preparing to provide theproprietary online user behavior data unprocessed; upon determining theproprietary online user behavior data is designated to have privilegesset, setting one or more privileges to the proprietary online userbehavior data using a certificate associated with the data consumeridentifier, the one or more privileges comprising a duration of dataaccessibility, and/or a data access revocation condition; encrypting theproprietary online user behavior data using the certificate associatedwith the data consumer identifier; and providing the encryptedproprietary online user behavior data to the data consumer.
 8. Thesystem of claim 7, wherein the data consumer is at least one of a dataowner, a data broker, an Internet advertiser, reporting service, animpression bidder, and a data management platform service.
 9. The systemof claim 7, wherein the processor is further configured to execute theinstructions to perform the method further including: receiving, from adigital rights management system, an authentication request, theauthentication request requesting allowance to access the encryptedproprietary online user behavior data from the data consumer.
 10. Thesystem of claim 9, wherein the processor is further configured toexecute the instructions to perform the method further including:determining, by the server, whether to allow access to the encryptedproprietary online user behavior data; and transmitting, to the digitalrights management system, a result of the determination of whether toallow access to the encrypted proprietary online user behavior data. 11.The system of claim 7, wherein the processor is further configured toexecute the instructions to perform the method further including:decrypting the request using the certificate associated with the dataconsumer identifier, wherein the retrieving, from the database ofproprietary data, the proprietary online user behavior data is based onthe decrypted request.
 12. The system of claim 7, wherein the encryptingthe proprietary online user behavior data using the certificateassociated with the data consumer identifier includes: transmitting, toa digital rights management platform, the proprietary online userbehavior data and the certificate associated with the data consumeridentifier; and receiving, from the digital rights management platform,the encrypted proprietary online user behavior data.
 13. Anon-transitory computer-readable medium storing instructions that, whenexecuted by a computer, cause the computer to perform a method formanaging secure sharing of proprietary online user behavior data, themethod including: receiving, at a server, a privilege associated with adata consumer, the privilege corresponding to an access level for thedata consumer to the proprietary online user behavior data, theprivilege including a data consumer identifier associated with the dataconsumer; receiving, at the server, a request for at least a portion ofthe proprietary online user behavior data from the data consumer, therequest including the data consumer identifier; determining, by theserver, whether the proprietary online user behavior data is at leastone of: designated to be provided processed, designated to be providedunprocessed, and/or designated to have privileges set; upon determiningthat the proprietary online user behavior data is designated to beprovided processed or designated to be provided unprocessed, retrieving,from a database of proprietary data, the proprietary online userbehavior data based on the request; upon determining the proprietaryonline user behavior data is designated to be provided processed,removing user-identifiable information from the proprietary online userbehavior data, and applying data aggregation processing to theproprietary online user behavior data to convert the proprietary onlineuser behavior data to non-user-identifiable aggregated metadata; upondetermining the proprietary online user behavior data is to be providedunprocessed, preparing to provide the proprietary online user behaviordata unprocessed; upon determining the proprietary online user behaviordata is designated to have privileges set, setting one or moreprivileges to the proprietary online user behavior data using acertificate associated with the data consumer identifier, the one ormore privileges comprising a duration of data accessibility, and/or adata access revocation condition; encrypting the proprietary online userbehavior data using the certificate associated with the data consumeridentifier; and providing the encrypted proprietary online user behaviordata to the data consumer.
 14. The computer-readable medium of claim 13,wherein the data consumer is at least one of a data owner, a databroker, an Internet advertiser, reporting service, an impression bidder,and a data management platform service.
 15. The computer-readable mediumof claim 13, the method further comprising: receiving, from a digitalrights management system, an authentication request, the authenticationrequest requesting allowance to access the encrypted proprietary onlineuser behavior data from the data consumer.
 16. The computer-readablemedium of claim 15, the method further comprising: determining, by theserver, whether to allow access to the encrypted proprietary online userbehavior data; and transmitting, to the digital rights managementsystem, a result of the determination of whether to allow access to theencrypted proprietary online user behavior data.
 17. Thecomputer-readable medium of claim 13, the method further comprising:decrypting the request using the certificate associated with the dataconsumer identifier, wherein the retrieving, from the database ofproprietary data, the proprietary data is based on the decryptedrequest.